5 Basic SEO Marketing Tips to Make Your Ranking Better

SEO is a powerful tool to increase brand visibility and presence on the web. As the Internet is now a primary source of information and goods, it only makes sense to be as visible as possible in order to attract and meet the needs of your customers. There are many ways to approach SEO efforts, and it can be difficult for businesses just starting out. Luckily, there are many resources available to assist in SEO efforts, especially for small businesses. In this week’s top five we’re providing some tips for effective SEO marketing.

via toptut.com

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Why Email Marketing is Dead

Most bulk email is boring

This is really the same issue as the previous one.

Self-centered content is dull. It’s like getting cornered by that awful friend of a friend at a party. You know the guy.

“But enough about me. What do you think about me?”

It’s hard to ditch the guy at the party. It’s very, very easy not to read or open an email.

I get dozens of messages every day that are so boring and self-centered I can’t be bothered to unsubscribe. I just set up a rule to automatically throw them in the trash as they come in. Or I let them pile up in the spam filter until I feel like deleting 20 or 30 at a time without looking at them.

And I’m one of the nice ones. Many people will just mark you as a spammer for the crime of being boring.

And my guess is that those are the folks who are getting caught in Gmail limbo — people who failed one too many times to engage their readers, and got unfairly marked as spam.

Now that’s pathetic.

via copyblogger.com

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Improve Efficiency and Agility with SAP Business All-in-One

Looking for the most effective way to improve efficiency and business agility with SAP Business All-in-One? Learn how SAP Consulting and SAP channel partners leverage proven methodologies, industry expertise, and best practices to help your midsize company achieve a smooth, affordable implementation with minimal risk.

via sap.com

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Top 10 Premium Wordpress Themes And Why You Should Choose Them

WordPress is free, which is part of it’s appeal, as are many of the enhancements that can be installed to change the look and function of WordPress, including its themes. However, although there are hundreds of free WordPress themes that you can download and use quite easily, sometimes it’s wise to invest in a premium theme instead. Why? Here are 5 reasons:

1. Customization

The best premium themes are far more customizable than the best free themes. If you want to have the most options for design and search engine optimization without having to learn HTML backwards and forwards, a good premium theme is definitely your best choice.

2. Support

It’s common for the developers of free themes to offer very limited support. And sometimes they offer no support at all. The developers of the best premium themes have more incentive to offer support and will usually have both detailed instructions that are updated frequently and an active user forum. Even the best themes can have technical glitches from time to time, so having good support is manditory when using any WordPress theme.

3. Updates

There is also less incentive for developers of free themes to fix bugs and update their theme when WordPress goes through one of it’s many upgrades. Sometimes they’ll stop offering the theme altogether. Purchasing a good premium theme will usually give you a lifetime of bug fixes and updates so any issues with be corrected in a timely way.

4. Quality

There are very few free themes that come close to the quality of the best premium themes. Everything from design elements to search engine optimization is covered by a good premium theme.

5. No unwanted adware

Free themes sometimes contain hidden code that inserts ads or other things that benefit the theme’s creator instead of you. The best premium themes do not have adware and often you can purchase a license to remove the companies’ logo, etc. so you can ‘brand’ your site and your client’s sites as your own.

via toptut.com

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Uncovering Steve Jobs' Presentation Secrets - BusinessWeek

Steve Jobs does not sell computers; he sells an experience. The same holds true for his presentations that are meant to inform, educate, and entertain. An Apple presentation has all the elements of a great theatrical production—a great script, heroes and villains, stage props, breathtaking visuals, and one moment that makes the price of admission well worth it. Here are the five elements of every Steve Jobs presentation. Incorporate these elements into your own presentations to sell your product or ideas the Steve Jobs way.

via businessweek.com

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