Friday, August 21, 2009

Internet Marketing Textbooks.

E-Marketing 2nd Ed. (2001)
by Strauss and Frost. Prentice Hall. ISBN: 0-130-32264-4
(formerly called Marketing on the Internet in its 1st edition)
Publisher's Page, Amazon.com Page

Principles of Internet Marketing (2000)
by Ward Hanson. South-Western Pub. ISBN 0-538-87573-9
Publisher's Page, Amazon.com Page

Strategic Electronic Marketing (2001)
by Brad Kleindl. South-Western Pub. ISBN: 0-324-01319-1
Publisher's Page, Amazon.com Page

Internet Marketing, 3rd Ed. (2000)
by Charles Hofacker. John Wiley & Sons. ISBN: 0-471-39051-8
Publisher's Page, Amazon.com Page

Advertising on the Internet, 2nd Ed. (1999)
by Zeff and Aronson. John Wily & Sons. ISBN: 0-471-34404-4
Publisher's Page, Amazon.com Page

Customers.com (1998)
by Patricia Seybold. Times Books. ISBN: 0-812-93037-1
Publisher's Page, Amazon.com Page

Marketing and the Internet (2001)
by Eloise Coupey. Prentice Hall. ISBN: 0-130-16975-7
Publisher's Page, Amazon.com Page

E-Commerce (2001)
by Rayport and Jaworski. McGraw-Hill HE. ISBN: 0-072-46521-2
Publisher's Page, Amazon.com Page

The Internet Marketing Plan, 2nd Ed. (2000)
by Kim Bayne. John Wiley & Sons. ISBN: 0-471-35598-4
Publisher's Page, Amazon.com Page

Internet Marketing (2000)
by Paul Richardson. McGraw-Hill HE. ISBN: 0-072-42793-0
Publisher's Page, Amazon.com Page

Electronic Marketing (2000)
by Reedy, et all. Harcourt College Pub. Pub. ISBN: 0-030-21107-7
Publisher's Page, Amazon.com Page

Strategic Marketing for a Digital Age (1998)
by Bill Bishop. McGraw-Hill NTC / AMA. ISBN: 0-844-23441-9
Publisher's Page, Amazon.com Page

Webonomics (1998)
by Evan Schwartz. Broadway Books. ISBN: 0-553-06172-0
Publisher's Page, Amazon.com Page

E-Commerce Management (2002)
by Sandeep Krishnamurthy, South-Western Pub. ISBN: 0-324-15252-3
Publisher's Page, Amazon.com Page

Posted via web from montecito's posterous

1 comment: