New product development can play a variety of roles in defining corporate strategy to gain competitive advantage. This variability makes the process of new product development subject to the emerging organizational issues of the day. In general, a long-run, focused, and ongoing strategic commitment to attractive market opportunities should define the role of new product development. New product development should be integrated into an organizations strategy and significantly contribute to its perpetual renewal. Achieving this integration re¬quires the dedication of intellectual resources at all organizational levels. This intellectual process begins with a responsiveness to the business environment.
Wednesday, July 8, 2009
12 Steps for New Product Development
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