Private Label Bottled Water and Word of Mouth Advertising
One of the most powerful forms of advertising is word of mouth advertising. In industries like hotel and lodging, spas, banking, law firms and other professional services, a recommendation from a satisfied customer can promote a brand message more effectively than most other forms of advertising.
Word of mouth acts as a testimonial to customer satisfaction and the endorsement of a satisfied customer can be repeated over and over again, conversely, low customer satisfaction can also spread by word of mouth and the results can be devastating. A rule of thumb used by many customer service managers is that satisfaction is repeated to 3 people while dissatisfaction is repeated to 33 people and potential customers.
Friday, July 3, 2009
Private Label Bottled Water and Word of Mouth Advertising
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